Partnership Teaser
4 rings.
3 stripes.
2 icons.
1 team.
The collaboration involves Adidas providing high-performance technical gear for the team's drivers, crew, and staff, as well as developing a global collection of fan apparel, footwear, and accessories.
This partnership marks Adidas's expanded presence in Formula 1, aligning with the debut of the Audi works team.
Concept/Creative: Ollie Mills, Matt Duxbury
CD: Laura Garriga Elema, Alessio Laudato
Agency: VML