Audi F1 x Adidas
Partnership Teaser
Audi were about to enter Formula 1 for the very first time. The new team’s official apparel partner brought three stripes to their four rings. Two iconic legacy brands approaching the grid as a team.
We created a hype-building teaser campaign for Audi F1 x Adidas, fusing the iconic design language of both brands with the drama of motorsport’s elite competition. A countdown to a collab that would take the grid by storm.
Creative: Ollie Mills, Matt Duxbury
Design: Ollie Mills
Motion: Rhian Wellington
SFX: Steven McInerney
ECD: César Garcia
Agency: VML Live