Borneo Orangutan Survival
A Mammoth Problem
Help us stop orangutans from becoming history.
When we think of extinct animals, we too often picture prehistoric creatures like the dinosaur, woolly mammoth, or dodo. But do we ever consider one of our closest living relatives?
The Bornean orangutan has been critically endangered since 2016, with its population rapidly declining due to deforestation, habitat loss, and poaching. This campaign is a stark wake-up call: without urgent action, the orangutan will follow the woolly mammoth into extinction.
Creative Direction: Ollie Mills, Matt Duxbury
Design: Ollie Mills, Stan Reader
ECD: Simon Labbett
Agency: Truant London