Castrol x Audi F1
Social Campaign
The oil is tested to the limit.
Now we’re testing its makers.
The Edge Feels Different is a short form, social first content series created for Castrol and the Audi Revolut F1 Team. The series puts Castrol technologists to the test, challenging them to embody the extreme conditions Castrol EDGE is engineered to withstand.
Across seven physical challenges, they explain the science behind each critical performance factor while being pushed to their own limits, turning the campaign idea into a series of fast, playful and highly visual challenges.
Creatives: Ollie Mills, Adelaide Mourd
Editors: Steven McInerney, Conor Lui
ECD: César Garcia
Agency: VML Live