Doritos
Now Silent
Same crunch, now silent.
Doritos launched ‘Crunch Cancellation,’ a gaming plugin that silences snack crunching in real time during online play. To tease the world’s first AI-augmented snack, I pitched this effortlessly simple graphic poster. It’s a shame it didn’t run, you can go check out what did.
Role: Art Director, Designer
ECD: Matt Watson
Agency: Sips & Bites (PepsiCo)