'd&g&you'
Douglas & Gordon
Print, OOH
2023
Estate agents get a bad rap for service – often viewed as being more interested in their own targets than their customers’ needs. In an era of faceless digital home-buying or rental services, we identified that exceptional local knowledge and a highly-personal touch are what vendors and buyers, looking to sell or spend £1million + on property, are really after.
A warm, quirky and disruptive brand campaign featuring print and digital that uses well-observed, beautifully shot, images – showcasing little glimpses into people’s lives. And how Douglas&Gordon aim to support them.
AD & Design: Ollie Mills, Copy: Claire Sutherland, Creative Direction: Beri Cheetham, Hugo Bone, Agency: The Gate London, Client: Douglas & Gordon
