'Got 5?'
The Electoral Commission
360 Campaign
2018
Thanks to Brexit, Trump, and increased political awareness, people now understand the importance of registering to vote. The 'Got 5?' campaign, deployed across various channels, simplifies the registration process, emphasizing its quick and easy nature. Through OOH, VoD, radio, digital display, and social media, the campaign portrays registration as a task easily integrated into everyday moments of downtime.
The creative aspect of the campaign features "living photographs" with a distinctive soundtrack, showcasing relatable scenarios where one can find five minutes to spare. Collaborating with photographer Nick Meek, I developed the initial concept for 'Got 5?,' resulting in impressive outcomes: 458,000 people applied to register, surpassing the target of 364,000 registrations by 26%.
Credits–– Art Director: Ollie Mills; Copywriter: Claire Phillips; CD: Hugo Bone, ECD: Beri Cheetham; Agency: The Gate London; Client: The Electoral Commission
Awards–– Best Not-for-Profit Campaign: UK Agency Awards; Runner-up for Best Public Sector campaign: DMA Awards
