'How Reassuring'
Capital Group
Print; OOH
2018
In the realm of B2B financial services advertising, a prevalent issue is the lack of distinctiveness - often appearing dull and overly serious, devoid of wit or humour.
To break free from the norm, we embarked on a campaign distinguished by its bold yet lighthearted illustrative style. Paired with thought-provoking lines, this approach allowed us to captivate audiences in a crowded and conventional marketplace.
Overseeing the art direction and executing the design, the campaign unfolded seamlessly across digital out-of-home (DOOH) and print mediums.
Creative: Hugo Bone & Tony Clements; AD & Design: Ollie Mills; CD: Beri Cheetham; Agency: The Gate London; Client: Capital Group
