Its Only Live Once
Sky Sports F1
Print, OOH
2021
Sky Sports exclusively covers every second of Formula 1. We set out to create a campaign to communicate that Sky Sports is the one and only place where you can catch all of the action live.
The execution catches glimpses of speeding cars as they leave the frame, set within with a blurry wash of colour from the surrounding track making for striking, painterly visuals that you just can’t miss.
Concept & Art Direction: Ollie Mills, Copy: Nick Esdaile, ECD: Robin Garton, Agency: SCA, Client: Sky Sports
