'Voter Fraud'
The Electoral Commission
Film, Print
2018
Our aim was to uphold the UK’s firm belief in democracy by protecting people from voter fraud. Victims are likely to be vulnerable to social or personal pressure (for example because of the influence of community pressures or kinship networks, and/or because of language and knowledge barriers).
Made for print and moving image in just one day, “Your vote is yours and yours alone” features online films shot in super slow motion and set to a dramatic score to give the message power in small media spaces. The branded lock-up, print, and moving image assets have been designed as tools different authorities can use from posters to posts.
I assisted in the development of this work and art directed the shoot alongside photographer Andy Lo Pò.
Copy: Hugo Bone; AD: Ollie Mills; Design: Martyn Goh; CD: Beri Cheetham; Agency: The Gate London; Client: The Electoral Commission
