Rekorderlig
Be A Little Fruktig
Swedish-speaking cider.
Rekorderlig needed more than just a fruity taste, the brand needed a fruity voice too. To capture Sweden’s fun, light-hearted, and cheeky nature, we created a brand platform built around the idea of being ‘Fruktig’, that’s Swedish for fruity.
The campaign celebrates individuality within social connection, encouraging people to embrace the carefree, playful spirit of Sweden and the vibrant flavour of Rekorderlig.
Role: Creative, Art Director, Creative Strategy, Pre-Production
Collaborators:
Amy-Rose Lynch, Dave Mygind
Agency: Havas London