Taur
Brand Launch
Ride on, Los Angeles.
As an e-scooter brand prepared to launch in Los Angeles in 2022, they needed a striking visual campaign to build anticipation ahead of their arrival. I was commissioned to capture riders exploring the West coast, from sun-drenched city streets to scenic coastal routes, reflecting the brand’s focus on freedom, sustainability, and mobility.
The final images became key to the brand’s identity, featured across social media, the website, and PR. Blending lifestyle storytelling with a sleek, aspirational aesthetic, the campaign teased the e-scooter’s arrival and positioned it as a must-have in LA’s evolving transportation culture.
Role: Art Director & Photographer
Creative Director: Ricky Richards